It’s safe to say we’re all familiar with LinkedIn and what it used for. So, let’s dive into 10 interesting facts that we probably didn’t know about LinkedIn.
But first, let’s recap a little.
Founded in 2003, LinkedIn went from a platform that was a hub for recruiters to post their CVs and network with people into something more. Now LinkedIn is on its way to dominating the social media industry with 546 million users and counting in more than 200 countries worldwide!
And by 2018 LinkedIn managed to generate a revenue of $6B, kudos to Microsoft, who bought the site for $26.2B in December 2016.
Now let’s move forward!
- LinkedIn Generates 80% of B2B Leads
Think twice before you sleep on your LinkedIn profile, you might want to fill up all the empty spaces with relevant content because let’s be honest who isn’t interested in generating more leads for their business and LinkedIn is your golden ticket for more leads so make sure to really put your profile out there!
Additionally, LinkedIn is also great for content marketing ask the B2B marketers who use it. About 94% of B2B marketers utilize LinkedIn to get more views on their video and text content.
- More Skills, More Influx of Messages
If you’re new to LinkedIn remember this imperative tip, always list 5 skills or more, people who list more than 5 skills are 33x more likely to be contacted by recruiters. As well as, they also receive 17x more views on their profile and are approached by other LinkedIn members. - 10 Buzzing Words That Are So 2017
It’s 2020, let’s upgrade now. It’s guaranteed that you will come across at least one profile that consists of one or more of these words. But it’s time to switch things up now. Even though these words are regularly searched for that doesn’t mean that you have to include all of them on your profile. Use just one or two that you think will help you get recognised, other than that just be aware of them.
• Specialize
• Experienced
• Skilled
• Leadership
• Passionate
• Expert
• Motivated
• Creative
• Strategic
• Focused
- Soft Skills VS Hard Skills
After surveying 2,000 business administrators LinkedIn discovered 57% of these leaders say soft skills are more of substance than technical skills.
Nowadays, businesses are looking for soft skills instead of technical skills. Soft skills such as leadership, communication, collaboration, and time management.
So, make sure to include content on these topics for your profile.
5. Skills In High Demand
Even though soft skills are popular right now, technical skills aren’t that far behind. Some technical skills employees are on the watch for are:
Cloud and Distributed Computing
Statistical Analysis and Data Mining
Middleware and Integration Software
Web Architecture and Development Framework
User Interface Design
Software Revision Control Systems
Data Presentation
SEO/SEM Marketing
Mobile Development
Network and Information Security
LinkedIn advised, “If any of these skills speak to your strengths, make sure to add them to your LinkedIn Profile.” Just because they might not be something recruiters are looking for doesn’t mean they don’t matter.
LinkedIn also recommended that “If you see a skill that you’ve had on your list to work on more or even master, be sure to carve out a bit of time to learn it.” Your skills are a part of you, so let them shine!
Lastly, the main takeaway from this is that no matter keep generating content for your skills.
- LinkedIn Video Is What You Need
LinkedIn is what gets you shares, the network itself states that users are 20x more likely to share videos as opposed to other content. In regards to video sharing, there’s no doubt video sharing is a huge thing.
Let’s look at a few figures in just 14 months Facebooks’ video-sharing grew from 1 billion views per day to 8 billion. Snapchat rose from 4 billion to 10 billion views, while, you can see a similar trend on Twitter and Instagram.
Therefore, if you want to increase your following or community on LinkedIn make videos! And make sure that you include captions as 85% of people watch videos with the sound off.
- Avoid, Avoid, Avoid.
There are a few words you NEED to avoid on LinkedIn. Would you consider yourself passionate? creative? motivated? Well get this, so does everyone else.
These adjectives are repetitive, overused, and common, instead, portray them in your content!
- LinkedIn SlideShare
If you’re not familiar with LinkedIn SlideShare, get familiar. This slide deck sharing platform has about 70 million users monthly.
There is no better way to share your content! This would also help you gain recognition and followers.
- Team Work Makes the Dream Work
Launched in 2019, LinkedIn Teammates allows users to keep up with their colleagues. This allows LinkedIn to communicate information about your teammates’ activities to you.
Therefore, you never miss any of their updates, as well as seemingly users, are 60% more likely to engage with their colleagues than other connections. If you want to add someone as your teammate make sure they have your company listed on their profile.
Plus, if your teammate verifies your relationship they will also receive updates on your activity.
- Long-form Content Is The Right Way To Do It
OkDork.com a blog about marketing by Noah Kagan delved into various LinkedIn posts to identify what sort of content is most competent and a game-changer.
They discovered that 1900-word articles got the greatest number of shares, therefore, when it comes to the content you want to aim between 1700-2100 word articles if you want to increase the number of shares.
Because you want your content to be long, but not too long as you still want to keep your readers interested.
These are just 10 great facts about LinkedIn.
Did we capture your attention?
If you’re interested in learning more please join our dynamic 60-minute webinar ‘How to Win High-Value Business Using LinkedIn‘ on August 25th, 2020 at 11:00 AM (UAE Time).
See you there!