Are Webinars Your Answer: Real Estate In 2020
Invest in property with just a click of a button. Nowadays, webinars have changed the game, tapping into real estate, helps to spread knowledge faster to prospective buyers and investors.
You are going to want to take notes for this one. We already know webinars are the hot topic right now, they are efficient, easy to use and they allow you to reach out to a large number of people in just one session!
Especially with the COVID-19 webinars have proven to be the best way to keep business flowing. Corporates can also use holographic representation to study and present structures of buildings, houses, offices, etc.
That way the audience can look at every intricate part of the 3D structure before making decisions. This also keeps things interesting and different.
But how are they beneficial in real estate?
Real estate webinars are the gateway to the industry for aspiring investors, companies to real estate experts. One of the basic benefits is that it remains the most conventional way to communicate with a large audience as well as it’s convenient and time-efficient.
Furthermore, it’s also easy to join. You can participate in any of these webinar sessions from anywhere in the world. From your office, the gym, the airport, or from your couch!
On top of that, it is cost-friendly since several webinars are almost cost little to nothing. Which makes the experience even better! Am I right? Plus, you can learn and network with many other investors or buyers right from your living room! No travel expenses to incur.
You also have the opportunity to join specific sessions, to learn more about a particular topic that might help you with any challenge you are currently facing or to get a more detailed understanding of something.
Real Estate Webinars vs Real Estate Seminar
Candidly, they both have their fair share of benefits. Webinars are great for time and cost efficiency, they usually adhere to our needs and are accessible anytime anywhere. They also guarantee consistent learning, so you are always updated with what’s currently happening.
On the other hand, live seminars offer more audience engagement and almost zero distraction. Furthermore, they increase the excitement because there are so many people present who are like you! And so, you can build relationships with more industry experts and your peers!
On a meaningful level, this is your breakthrough to getting into the industry, you can make connections and gain some valuable information.
How Real Estate Businesses Capitalize Webinars
Well, in real estate, if you optimize the use of webinars extensively you can create jaw-dropping presentations using videos, striking visual presentations that are perfect to capture the attention of your audience.
They also help you convey the various intricate procedures of Real Estate to your target audience in a simpler way. Additionally, you can also pitch new ideas using webinars to prospective buyers and sellers.
Through webinars, real estate agents can build their personal brand image and as mentioned before, creating webinars doesn’t cost as much to set up and execute the moderator is not required to know any advanced technical skill to run it.
Plus webinars are the most interactive form of marketing and is accessible by almost everyone!
Furthermore, instead of having to market your realtor business through passive forms of marketing such as a newsletter, magazine or blog, webinars allow you to actively engage with your audience so you’re able to market yourself while you try to sell your products and services too! It is a two in one deal!
Another tip, you could also publish your webinar content like a video or podcast one it has been on the shelf for a long period of time. That way your audience can still access it later on.
In addition, look into evergreen content. The same content could be used again if it is versatile. Evergreen content would never let your webinar die out! Which is good, that means your lead generation will only keep increasing. Until of course the market trends have changed and your webinar might be outdated.
But apart from that investing in evergreen content would also help to drive traffic to your website, since your webinar would frequently show up on search engines people will definitely click on it.
Furthermore, if you are a workaholic who just does not stop grinding why not use an automated webinar? I mean you do sleep and eat right? Using an automated webinar can also help you out. Granted it does not drive the same amount of traffic or convert leads into clients like a live webinar, but it does have its own benefits.
First of all, you can run your webinar every day and night, 24/7! That means your webinar is constantly available for viewers no matter from which time zone or location they operate from!
Secondly, as I mentioned before you will get a handful number of leads which you can convert into your clients, and direct to your website. So they can review your products or services too!
This is an efficient way for you to develop your brand and network! Plus you will have more time to yourself, so host an automated webinar! And go swimming, boating, take a dance class!
Does It Make A Good Marketing Strategy?
Of course, it is! Take 99acres.com for example, the market leaders in the industry. This brand launched its own webinars series, realty buzz which features every two weeks.
Furthermore, they achieved over 8,000 registrations for their four events with over 2,000 live questions, and through a live feed on Facebook and zoom, they connected to more than 1.5 million buyers, investors and sellers.
Once again webinars have proven to be a phenomenal marketing strategy that brings people together. In such a short period you can reach out to people from all over the world to strategies new ideas, network, inspire each other, collaborate, and much more.
So, are you ready to be a game-changer in real estate? We hope so! All you have to do is host a killer webinar and give an out of this world presentation. It’s pretty simple!