Let’s face it webinars and virtual events are the new normal.
In this post-COVID-19 world, one of our greatest challenges has been maintaining social distance while trying to communicate with one another. However, through technological advances and leveraging virtual platforms, we don’t need to worry about getting close to anybody.
While virtual events might seem like the only alternative right now, it appears to be our only option for going forward. Nowadays, every corporation should have already incorporated methods to hold their events virtually if the occasion arises, this should become a mandatory part of their overall strategy.
Additionally, adding online aspects to your in-person event can boost engagement more than your average numbers! Therefore, even if you don’t require technology include it!
Through technology, everyone has finally started regaining some normality and parallelism to their daily lives.
Recently, webinars happen to be our bridge to stability, they have been perpetually providing continuity in the business world and constantly provided us with a way of communication. Because of it’s lengthy running time, it allows a longer delivery of information, this is imperative for B2B and B2C businesses when trying to increase their annual sale. This proves that webinars are one of the best marketing tools and they’re only getting better!
Especially since door-to-door sales are out of the picture how else can you reach your clients efficiently and, in a time-efficient manner?
Also, studies have shown that about 64% of buyers self-educate themselves about products in the market, this means that the sales cycle has been 56% completed by the time they’re ready to reach out to you.
Additionally, webinars and virtual events give you the chance to learn more about your buyers and vice versa, this alternative face-to-face interaction technique is much needed when you’re trying to build rapport and reach out to your target audience.
Moreover, even though virtual events require zero manpower, every intricate detail contributes to the success of the event. From planning to the delivery of engaging content the main goal is to leave an everlasting positive impact on your attendees at the end of the event.
Event Owners Are Weighing The Advantages of Virtual Events;
Running a virtual event at first seemed perplexing, the boat could tip in either way. Companies didn’t know if they were going to sink or swim, but as everyone got the hang of digitalization things are slowly going back on track. Such as, corporate owners have expressed their certainty and likeliness towards virtual events.
“One thing I am genuinely excited about is events in a pandemic and post-pandemic world. Hear me out: Yes it has stopped a big revenue source for lots of us, BUT as @tojulius has been saying for a while, pivot to virtual, and it has lots of benefits if it scales.”
Tweeted by Mr Rafat Ali, CEO of Skift and Event MB by Skift.
Furthermore, according to 73% of marketing and sales executives recommend that webinars are one of the best ways to generate quality leads for B2B and B2C businesses. Plus, marketers can also gain insight into which webinar delivery method is more effective with their audience by using webinar analytics.
Additionally, ON24’s recent webinar benchmark report displayed key data on webinar usage over the year. They remarked a 300% increase in webinar consumption on their platform in April and attendees watching over 168,000 hours of webinars per day. Moreover, they have also reported that webinar content has been viewed three times more than in 2019.
Furthermore, ClickMeeting’s State of Webinars Report indicated that companies all over the world hosted precisely 627,033 virtual events in 2019. In comparison to 2018 where the total number of virtual events hosted globally was 604,488. Therefore, it is safe to say that webinars and virtual events are still in demand.
However, this is just the tip of the iceberg. Here are a few reasons that prove webinars are here for good!
- To Create Brand Awareness
There’s no better way to reach your target audience than using webinars, according to 95% of respondents think they’re also the most vital for their strategy and when it comes to marketing your products or services. There’s no faster way to reach your clients more effectively.
Furthermore, it’s also the easiest way to pave your way into the minds of your audience. Webinars let you build a personal connection with your audience and imprint your brand image on them.
- Increase Your Sales
If you’re looking to drive sales, hosting a webinar is exactly what you should do. Nothing attracts more clients than a live interactive session, because you’re giving your prospective clients a chance to get to know you and your company better!
Therefore, by shifting to digital platforms, you will see a noticeable shift in the number of attendees as you’re attracting new attendees! They also get the chance to clear any doubts they have.
- Promoting Business Growth
It doesn’t matter if you’re hosting a live webinar or a pre-recorded one, what matters is that you continuously build interaction between your clients and yourself. Attendee experience is imperative, their experience must be elevated every time they attend an event because they guarantee your success. Event planners are constantly shifting their focus to the attendee experience. - To Build Rapport
Customers love inclusivity use this one-time opportunity to create an engaging atmosphere for your audience. When corporates organise virtual events and webinars for them, they feel important and feel inclined to be loyal buyers.
So, don’t limit your presentation to a one-sided conversation. Use polls, online forums, have interactive conversations before and after the event. This fosters a sense of collectiveness and it makes your audience feel closer to you.
- Budget-Friendly
Consider the expenses you would have in setting up a booth, managing travel expenses, and other minuscule costs. Now compare that with the expenses you would have to incur while hosting a virtual event. You get it right? Your savings are going to be HUGE! You could reallocate that to something else. - Digitalization Is Moving Forward
Apart from the technology industry, it’s notable that the event industry is second in incorporating virtual events, specifically with software advances we can now use holographic representation, virtual reality, simulated conference applications, and much more.
Holographic representation would give potential buyers a chance to witness the product and inspect its detail thoroughly. While virtual reality would give them a feel of how the product would perform and how it would impact individuals.
Now that you’re more familiar with the webinars and virtual events make sure to optimize them to the fullest!