The demand for alternative strategies in the digital marketing arena is wide-spread, according to Susan Furness, CEO of UAE-based Strategic Solutions.
“The time for businesses to think differently about the digital experience of their customer is now, especially as these curious times linger,” she said.
Noting the obvious, that life isn’t the same as before corona Susan urges marketeers to surrender attachment to traditional marketing communications, including staple subtleties such as content style and tone of voice.
As organisations of all shapes and sizes gear up digital assets and migrate online, she suggests that customer experience must be at the heart of the ‘forced’ model, and the ability to ‘strategically sense the future’ is required.
Sharad Agarwal, CEO of leading strategic digital specialists, Cyber Gear agreed: “This unprecedented time means we are working without fact. Even in the dynamic digital space, we do not know where the proverbial ball might land, but we can sense its bounce.”
“At last, our sixth sense of intuition is finding support in the board room,” Susan said naming intuition as one of the alternative tools for decision-making and experience building.
“Intuition is a notoriously under-appreciated ability. The good news is with practise it is an alternative strategic driver. It is available to support everyone managing multiple challenges during times of great change.
Susan said she calls such challenges ‘blessings in disguise’ promising to reveal more in the upcoming Only Webinar Series facilitated by Sharad and dubbed X factor.
“The X is the unknown and on February 10 we will uncover a bundle of alternative strategies specific to enhancing Customer Experience while interacting with the omnichannel digital assets of the organisation,” Sharad concluded.